Money Guru is an award-winning money comparison site dedicated to helping UK consumers make smarter, more informed financial decisions.

Since launching a national TV campaign in 2017, Money Guru attracted over one million visitors in its first year alone. In 2022, it re-platformed to sharpen its focus on its core products: loans and credit cards.

Money Guru's decision to re-platform was driven primarily by customer needs. Expanding into new areas, like business banking, had shifted them away from their core focus. Operationally, managing multiple platforms and numerous integrations also became increasingly challenging for Money Guru.

Partnering with Monevo allowed Money Guru to consolidate their core channels onto a single platform, making provider management more efficient and giving them more time to focus on key areas like product development and user acquisition. Of course, the fact that Monevo is a sister company was also a significant factor!

They've seen multiple benefits with Monevo powering Money Guru’s loans and credit card search. Beyond operational improvements, our close collaboration has helped them optimise their lender panel and deliver better outcomes for their customers. They also noticed an immediate boost in their application funnel performance.

Since re-platforming, they have experienced significant gains in KPIs like click-to-customer rate and click-to-fund rate, with improvements reaching as high as 10%. While less measurable, the resource savings for both their tech and operations teams have been substantial.