Last month we shared data which showed that Generation Z - people born from roughly 1997 onwards - has seen the biggest decline in loan offers of any generation in 2023 so far. The question is, why might that be?

The world of consumer finance has on the whole been built by and around the needs of Boomers, Gen Xers and Millennials. However, Gen Z, born between 1997 and 2012, is not to be overlooked as they will make up the majority of banking consumers in the coming decades.